In January of 2022, announced a long-term partnership with LeBron James and the LeBron James Family Foundation (LJFF). The middle-tier LeBron James NFTs are one out of 100 each, which brings the total to 5,550 NFTs. The five rarest NFTs are each one-of-ten, while the five least common are each one out of 1,000. “The Moment of Truth” collection features 15 different NFTs, each related to an aspect of ’s Super Bowl ad. If you scanned this QR code before the Friday after Super Bowl LVI, you could’ve enjoyed one chance to win a LeBron James NFT.Īlthough the contest is over, you could see the QR code if you pause the “The Moment of Truth” ad at ten seconds. Instead of a pre-sale or whitelist event, gave these LeBron James NFTs to account holders who found the hidden QR code in its “Moment of Truth” ad. Named “ The Moment of Truth,” these 5,550 NFTs feature photos from ’s recent Super Bowl ad with the LA Lakers’ superstar. dropped a new LeBron James NFT collection on its official NFT Marketplace.
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